Who ?
When ?
Why ?
What ?

Welcome to our world. It's hard to think like a terrestrial being when you are surrounded by Aliens all day long. Mind you, since USE 1989 we have always thought differently. Our products are solutions to the real needs of cyclists for which we have established global recognition. If it sounds like we are blowing our own trumpet just a bit then let our products do the talking. Let the critics and the bike riding public be our judges. Read the reviews and visit independent web sites like www.mtbreview.com to get the fuller picture.

Our suspension seat posts have long been the benchmark from which others are measured. Attention to detail, use of the best materials, finishes and unique elastomer technology have spurred comments like "damping action is superior - the best performing post on the market" and "the best telescopic design". Then last year we leapt into hyper-drive as we introduced the Alien seat clamp across our rigid range of posts and on two of our suspension models.

The Alien is unlike any other seat post design on the market. Clever use of a wedge principle to clamp the saddle rails has effectively removed the stress in the bolts. This allows us to manufacture a significantly lighter solution but one that is actually stronger than our in-line clamp. Details can be found in the product section of this web site. Two years of research and development have resulted in the Alien already being acclaimed as "the best designed seat clamp in the industry…5 stars…smokes any other post made (Mountain Bike Action US).

Extra-terrestrial innovations continue at USE. Like our revolutionary S.U.B. Anti-Dive front suspension system and our EVO long travel pivot post. Latest details and updates can be viewed in our news section.

We love to ride bikes. From our local trails to the punishments of a 24hour race you'll find us testing ourselves and our products. So, from mere mortal cyclists like us here at USE to the likes of professional athletes such as the Giant World Team, we hope that our products will inspire you to ride even more, help you ride even better. After all, unlike our Alien friends we only exist on this planet, so let's be sure we make most of it. Happy trails!

 




The faces behind the voices
Rory - Chief know it all and chin wagger.
Roger - The boss man, loves his CNC machines.
James - New kid in the house, knows how to make things bounce.
The Girls - Assembly and packing is their game. Text them for other stuff.
We will add more pictures as we catch employies out in compromising poses!